Heels may be a pain in the ass and the idea of doing a full on shopping spree in them sounds like a blister waiting to happen. But The Journal of Marketing Research found in 2013 that shopping in heels makes you make smarter buying choices. When your brain is focused on balance it’s less likely to make big purchases, It’s actually called the Equilibrium Effect and technically you would have the same effect if you did yoga before going shopping too. So either you can risk sore toes the rest of the afternoon or attempt a handstand in the TJ Maxx parking lot!
