Last month Netflix announced they’re raising their prices, and an email about the change is finally making its way into the inboxes of existing subscribers.

They were very selective in their choice of words: they purposely didn’t call it an “increase” even though that’s exactly what it is.  Instead, they referred to it as an “update“.

“We hope you’re enjoying everything Netflix has to offer.  We’re updating our prices to bring you more great entertainment.  Your monthly price will change to [the new plan price] on March 12, 2022 . . .

“This update will allow us to deliver even more value for your membership . . . with stories that lift you up, move you or simply make your day a little better.”

Twitter was quick to notice.  One user said, “Sorry, this does not justify the price hike #Netflix.  Just be honest.  You want to make more money.  It’s ok to admit that.”

Another person said, “At least call it a price increase.  Too funny . . . Crappy . . . but funny.”