For anyone who didn’t know (my mother), Taylor Swift has a new album dropping Friday, and she’s being very casual about it. Just kidding. It’s a whole production.

Taylor’s revealing a new lyric every night this week at the stroke of midnight on billboards around the world.

The first one came Monday in Times Square and read, “I should not be left to my own devices.”

The second one hit London and said, “I polish up real nice.”

On Thursday, we’ll not only get a new lyric, we’ll get a teaser trailer for the album during the NFL game on Prime Video. And three hours after the album releases on Friday (so 3 am Indy time), there will be a “special very chaotic surprise”.

I don’t know what that means, but I do know no one will be sleeping on Friday.

— Jenn